<\/a>use. Just a hunch. But it sure is a great approach to sell what would otherwise be a pretty boring home product.<\/p>\nAnd by the way, everything comes back to Fred Astaire, right? In the commercial, Chmerkovskiy\u2019s dance with the Swiffer as partner \u2013 and the five women who lined up behind him and each danced with a similar sweeper \u2013 evokes the dance scene from the movie, \u201cRoyal Wedding,\u201d featuring none other than Fred Astaire partnered with a hat rack.<\/p>\n
Procter & Gamble put out a statement that the videos were inspired by social media posts of regular Americans dancing with their Swiffers. That\u2019s their story. But I like the Fred Astaire speculation better.<\/p>\n","protected":false},"excerpt":{"rendered":"
Have you heard that ballroom dance is helping sell household cleaning products? It\u2019s amazing how far the influence of this sport can reach. Last month, I read an article about Procter & Gamble Co. partnering with Maksim Chmerkovskiy, who was known as the \u201cbad boy\u201d on Dancing with the Stars. Chmerkovskiy is promoting the company\u2019s […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3743","post","type-post","status-publish","format-standard","hentry","category-dance-info-news-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/posts\/3743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/comments?post=3743"}],"version-history":[{"count":0,"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/posts\/3743\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/media?parent=3743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/categories?post=3743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fredastaire.com\/bloomfield-hills\/wp-json\/wp\/v2\/tags?post=3743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a>So I tip my hat to Procter & Gamble for using dance, with its sparkly public profile, to sell the 18th<\/sup> anniversary of the Swiffer. On DWTS, Chmerkovskiy was known for baring his chest while dancing. However, in the Swiffer commercials, he\u2019s all covered in a black turtleneck, and raving about how using this product helps him clean his house quickly.<\/p>\n