Benefits of a FADS Studio

The Benefits of Owning a Franchised (vs. Independent) Dance Studio

Are you the owner of an independent dance studio, looking to take your business to the next level? The Fred Astaire Franchised Dance Studio network can offer you a host of reasons to take that first step!

Name Recognition – The legendary Fred Astaire name is well-known throughout the world! It portrays an image of timeless elegance and sophistication, which immediately sets your dance studio apart from the rest.

Pre-Opening Support – You’ll receive assistance with site selection and vendor sourcing, plus tips on build-out, layout, décor, and other key details to help you save time and money, while you convey the Fred Astaire Dance Studios brand appropriately in your studio.

Superior Dance Instruction – Fred Astaire’s teaching method results in faster learning rates and higher levels of achievement – regardless of a student’s physical attributes or comprehension. Our Key Step Technique helps our students relate to the various dance steps faster, making ballroom dancing easier to learn.

Superior Instructor Training – Our “Conceptual Method of Teaching” program not only trains your instructors on the mechanics of dancing, it also presents the building blocks of how students ABSORB and RETAIN information. Using this program, your dance instructors have a proven, sequential method of introducing the material, plus the skills they need to be excellent teachers.

Employee DevelopmentOur 9-Stage Management Development Program helps you retain your dance instructors, by helping them earn more and grow their business skills to become managers and supervisors.

Management Training Support – With an independent dance studio, you’re on your own when it comes to business management tools and assistance. When you own a Fred Astaire Franchised Dance Studio, we provide the tools – such as HOT (Home Office Training), annual FACT seminars, bi-weekly QuickSTEP emails, an innovative mobile-friendly training website, plus manuals and DVDs in place to assist you in teaching, training and managing your staff and your dance studio.

Marketing Support – with a Fred Astaire Franchised Dance Studio, you’ll benefit from a well-defined marketing program, that provides resources such as a customizable studio website (ready to go, including hosting and general maintenance), branded promotional images (for print advertising, web promotions, social media and more), access to professional graphic arts services, lead boxes, promotional kits for trade shows, banners, floor mats and other visual components.

Local Support & Expertise – As part of the Fred Astaire network of franchise dance studios, you have access to local Area Supervisors, who provide assistance with local business management, and answers to any questions you may have. There’s no need to contact the Corporate Office for every question – you have local Area Supervisors working for you, too!

Exciting Competition Events – Our regional and national Pro-Am and Professional dance competitions give students and instructors inspiring opportunities to compete, grow closer together and hone their dancing skills in a supportive and exciting environment. When you own a Fred Astaire Dance Studio, your students will turn to you for access to quality competitions, not someone else!

Valued-Added Dance Products – Every Fred Astaire Franchised Dance Studio features an in-studio and online Dance Store, where your students can purchase branded products such as dance shoes, practice wear and much more. The FADS Dance Store elevates your studio’s image, provides value-added products for your students, and increases revenue and profits for you.


To find out more about Fred Astaire Franchised Dance Studios, click here to request more information. You may also contact us at (413) 567-3200 or to discuss the possibility of observing a FADS event or training session, speaking with key franchise management staff, and receiving our FDD (Franchise Disclosure Document) which contains all the important details you’ll need to make an informed decision.

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