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Atlanta Metro Region

How Ballroom Dancing Can Help During the Pandemic

June 1, 2020 – Author: Tim Brooks

I know what you are thinking: “How can I ballroom dance? I don’t know how to dance and I don’t have a partner.” Don’t worry – Fred Astaire Dance Studios of Atlanta Metro has you covered!

We realize that Ballroom Dancing has benefits that are physical, mental, social and emotional in nature. Just by getting up off the couch and moving, your emotional state will change for the better by the body releasing endorphins, which will make you more prepared to handle the COVID-19 Coronavirus and everything it throws at us.

If you are new to ballroom dancing, visit FredAstaire.com to learn more about our company & our teaching method, and FredAstaireOnlineLessons.com to view literally hundreds of FREE video lessons led by our certified and even some of the International Dance Council members, like Tony Dovolani, Fred Astaire Dance Studios Co-National Dance Director, and formerly of ABC-TV’s Dancing with the Stars. Whether it is learning a new dance like Salsa, Merengue, Swing etc., or refining some of your moves and techniques, there is something for everyone on our online platform! There are even classes for seniors and kids – so everyone in your house can get involved and stay active. The majority of these classes are designed to be taken by yourself, which will build your confidence and give you ownership of the basic steps so eventually, you will feel ready to try it with a partner!

As humans, we crave interaction and we all know exercise is essential for our bodies. Ballroom dancing is a low-impact workout that exercises the entire body – and you get to choose the pace. In addition, it’s fun!! There is also documented evidence that Ballroom dancing can help stimulate and create neural pathways to keep the brain active and, in some cases fight against the onset of dementia.

By accessing these classes from the comfort of your own home with no-one watching, you can reinvent yourself during this pandemic and come out of the other side more equipped to handle all that life throws at us.

Here at Fred Astaire Dance Studios of Atlanta Metro, we understand you might think you have two left feet, don’t worry – we will put one right!


In business, safety in numbers is better than social distancing.

May 15, 2020 – Author: Tim Brooks

As business owners we have all been forced to reassess our companies’ goals, health and future during the pandemic. Isolating ourselves from our colleagues, family and friends has been tough. I know many people have felt lost, questioning the decisions they have made and are very concerned about their ability to continue providing for their families and their employees.

As a part of the Fred Astaire Dance Studios® company for the last 14 years, I have always enjoyed the ability of being able to connect with my fellow franchisees, area representatives and our corporate team. Whether it be for guidance or support, everyone has always been so generous with their time and knowledge.

In our ‘FADS’ family, we know our company is stronger if everyone within the family is doing well. The beauty of sharing the Trophy System, Syllabus and methods of working is we are all speaking the same language and have the same frames of reference.

This has never been more evident than during these difficult times. Through emails weekly conference calls we have received guidance from our Area Representatives and Corporate team as to how comply with the State Orders, CDC recommendations and how to prepare for reopening. We are taking every reasonable precaution to ensure the safety of our Staff and Students when we get back into our Studios.

We have been guided through the PPP and EIDL application process and been thoroughly educated on how these funds should be allocated to ensure the most benefit to our business.

Most Fred Astaire Dance Studios® locations have been so effectively run that they are well positioned to ‘bounce back’ when it is deemed safe to do so. We have been able to continue providing products and services to our students like our virtual private lessons, group lessons, social parties, master classes and of course our brand new platform www.fredastaireonlinelessons.com. This site has a vast collection of dance content & lesson videos that have been uploaded by our certified Instructors, Dance Council Members, Dance Champions, and even our Co-National Dance Director – Tony Dovolani. Most are free and are designed to keep our students & the public engaged while they may be sheltering at home, and it has kept our staff involved and receiving income.

We have had over 20,000 visitors to the site and along with the Million Mask Movement™ initiative, we have gained a lot of publicity and goodwill in the dance community.

We have many strategic partnerships and resources that afford us the ability to save our franchisees money and the expense would be very prohibitive, if not impossible for an individual location to have access to.

We are a team that has each other’s backs. If you feel tired and burnt out from all the challenges that have been thrown at you recently then I highly recommend you explore all the benefits of joining the Fred Astaire family.

“If you want to go fast, go alone. If you want to go far, go together.”


Social Dis-Dance-Ing

May 1, 2020 – Author: Tim Brooks

I am sure you have all heard the expression “Dance like no-one is watching”. Well, the Coronavirus Pandemic sure affected our ability to both dance and teach in the traditional ways.

The Ballroom Dance Industry is all about relationships, community and the joy of moving our bodies to music in harmony with our partner. Through most states’ “safer at home” orders, most physical locations have had to close their doors temporarily. Thankfully, through video conferencing technologies and social media, we have been able to watch and participate in live streams, pre-recorded classes and even ‘virtual lessons’.

Fred Astaire Dance Studios® has proven itself as a leader of innovation and a company committed to giving back to our healthcare heroes in these unprecedented times.

In collaboration with Dore Designs and Dance America Fred Astaire Dance Studios began the Million Mask Movement™ to ensure the people fighting the pandemic on the front lines had access to protective equipment to protect them. Our 180+ worldwide Studio locations have got behind this movement and through the generous donations, we have been able to supply thousands of masks.

We also created our virtual dance studio – www.fredastaireonlinelessons.com where there are hundreds of videos created by our certified and award winning professionals and dance board members. We also have our Co-National Dance Director Tony Dovolani on there with some pre-recorded videos for all levels and even a family first series designed to help keep the kids active during this difficult time. At the time of writing the website has had over 20,000 visitors!

Due to our successful business models and financial practices, many Studios have been able to keep their Instructors employed and embrace technology to offer virtual private lessons and group classes. This has ensured our students get to keep their dancing going as well as providing our staff with financial and emotional support.

Teaching via a computer screen has developed our Instructors communication skills to a higher level. Without being able to rely on the kinesthetic learning when physically connected to their partner, they have brought great clarity to their feedback and direction. This will help ensure greater success for our Students when we are able to return the dancing with a partner.

You can see how pro-active Fred Astaire Dance Studios has been during these challenging times and it has positioned itself to ‘bounce back’ and make sure everyone is watching!

For more information please visit https://www.fredastaire.com/atlanta-metro-region


Contact us today. Together, we’ll make your dance dreams a reality, and have lots of fun doing it!