Privacy Policy

Fred Astaire Business Bay

Effective date: 6 October 2026

Fred Astaire Business Bay (“we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, submit an enquiry, complete a form, communicate with us through WhatsApp, telephone, email or social media, participate in our classes or events, or otherwise interact with Fred Astaire Business Bay.

This Privacy Policy is intended to be applied in accordance with applicable laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 Regarding the Protection of Personal Data.

1. Who We Are

For the purposes of this Privacy Policy, the business responsible for processing your personal information is:

Business: Fred Astaire Business Bay

Address: Ontario Tower, Level P1, Unit 2, Business Bay, Dubai 418795, United Arab Emirates

Telephone: +971 52 275 5247

Website: https://www.fredastaire.com/

Email: [email protected]

2. Personal Information We May Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • First and last name;
  • Telephone number;
  • Email address;
  • Information submitted through website forms, Meta/Facebook or Instagram lead forms;
  • Information provided during WhatsApp, telephone, email or social media communications;
  • Preferred class, programme, service, lesson or event;
  • Preferred dates and times for appointments or lessons;
  • Information regarding your dance experience and interests;
  • Booking and attendance information;
  • Payment and transaction-related information where applicable;
  • Information voluntarily provided by you during communication with our team;
  • Technical information such as IP address, device information, browser type and website usage data;
  • Information collected through cookies, analytics services and advertising technologies

We only seek to collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. How We Collect Personal Information

We may collect personal information directly from you when you:

  • Submit a form on our website;
  • Submit a Facebook or Instagram lead form;
  • Contact us through WhatsApp;
  • Contact us by telephone, email or social media;
  • Request information about our dance programmes or services;
  • Register for a trial lesson, private lesson, group class, event or party;
  • Purchase a service or package;
  • Visit our website and interact with cookies or analytics technologies.

We may also receive information from third-party services that you use to contact us, including Meta platforms and communication or customer relationship management systems.

4. How We Use Your Personal Information

We may process your personal information for the following purposes:

  • Responding to your enquiries;
  • Contacting you regarding your request;
  • Arranging trial lessons, classes, appointments and events;
  • Providing information about our dance programmes and services;
  • Managing bookings, attendance and customer relationships;
  • Providing customer support;
  • Processing payments and maintaining business records;
  • Sending service-related communications;
  • Sending marketing and promotional communications where you have provided the required consent and where permitted by applicable law;
  • Improving our website, advertising campaigns, services and customer experience;
  • Measuring the effectiveness of our advertising;
  • Preventing fraud, misuse and security incidents;
  • Complying with legal, regulatory, accounting and administrative requirements.

5. Legal Basis for Processing

We process personal information where you have provided your consent, where processing is necessary to provide a service you have requested or to perform our contractual obligations, where processing is required to comply with applicable legal obligations, or where another lawful basis is available under applicable UAE law.

6. Marketing Communications and Consent

Where you have provided your consent to receive marketing communications, Fred Astaire Business Bay may send you information about our products, services, dance programmes, classes, events, promotions, special offers and other relevant updates.

Such communications may be sent through channels including:

  • WhatsApp;
  • SMS;
  • Telephone;
  • Email;
  • Social media messaging services.

Where required by applicable law, we will obtain the appropriate consent before sending marketing communications.

Your Right to Opt Out

You may withdraw your consent to marketing communications at any time, free of charge.

You may do so by:

  • Replying “STOP” or otherwise informing us through WhatsApp or SMS that you no longer wish to receive marketing communications;
  • Contacting us by telephone at +971 52 275 5247;
  • Sending an email to [email protected] with the subject line “Unsubscribe” or “Opt Out”.

After receiving your request, we will take reasonable steps to stop sending you marketing communications through the relevant channel.

Withdrawal of consent for marketing communications does not prevent us from sending communications that are necessary to provide a service you requested, manage an existing booking or comply with legal obligations.

7. WhatsApp and Other Messaging Services

If you contact us through WhatsApp or another messaging service, we may process your telephone number, profile information made available through that service, and the contents of your communications.

We use this information to:

  • Respond to enquiries;
  • Provide requested information;
  • Arrange lessons and appointments;
  • Send booking reminders and service communications;
  • Send promotional communications where you have provided the required consent and where permitted by applicable law.

Your use of WhatsApp and other third-party platforms is also subject to the privacy terms of the relevant platform provider.

8. Advertising and Lead Generation

We may advertise our services through third-party platforms, including Meta platforms such as Facebook and Instagram.

If you submit your information through an advertising lead form, the information you provide may be transferred to us so that we can contact you regarding the service, programme or promotion you requested.

We may also use advertising and analytics technologies to:

  • Measure advertising performance;
  • Understand how users interact with our website;
  • Optimise campaigns;
  • Create relevant advertising audiences, where permitted by applicable law.

Third-party advertising platforms process certain information in accordance with their own privacy policies.

9. Cookies and Analytics

Our website may use cookies and similar technologies to operate the website, analyse traffic, remember preferences and measure the effectiveness of advertising.

Cookies may include:

  • Essential cookies;
  • Analytics cookies;
  • Advertising and marketing cookies;
  • Functionality cookies.

Where required by applicable law, non-essential cookies will be used subject to your consent.

You may control cookies through your browser settings and, where available, through the cookie preferences provided on our website.

10. Sharing of Personal Information

We may share personal information where reasonably necessary with trusted third-party service providers that assist us in operating our business.

Such providers may include:

  • Website hosting providers;
  • Customer relationship management systems;
  • Communication and messaging providers;
  • Advertising platforms;
  • Analytics providers;
  • Payment service providers;
  • IT and technical support providers;
  • Professional advisers;
  • Competent authorities where disclosure is required by law.

Where required, we take reasonable steps to ensure that service providers processing personal information on our behalf are subject to appropriate confidentiality, security and data protection obligations.

11. International Transfers of Data

Some of our service providers or technology platforms may process or store information outside the United Arab Emirates.

Where personal data is transferred outside the UAE, such transfers will be carried out in accordance with applicable UAE data protection requirements and subject to appropriate safeguards where required.

12. How Long We Keep Your Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Providing our services;
  • Managing enquiries and customer relationships;
  • Fulfilling contractual obligations;
  • Maintaining accounting and business records;
  • Complying with legal or regulatory requirements;
  • Resolving disputes and protecting legal rights.

Where personal information is no longer required, we may securely delete or anonymise it.

13. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access;
  • Unlawful processing;
  • Accidental loss;
  • Destruction;
  • Alteration;
  • Disclosure.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

14. Your Rights

Subject to applicable UAE law, you may have the right to:

  • Request information about the personal data we process about you;
  • Request access to your personal information;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of your personal data where you have a legal right to do so;
  • Request restriction or cessation of certain processing;
  • Withdraw consent where processing is based on consent;
  • Object to certain processing where applicable;
  • Request transfer of your information where applicable.

To exercise any of these rights, please contact us using the details specified below.

15. Children's Personal Information

Our services may include dance programmes involving children and minors.

Where we collect personal information relating to a child, we will obtain consent from the child’s parent or legal guardian where required by applicable law and take appropriate measures to protect such information.

We do not knowingly use children’s personal information for targeted advertising where such use is prohibited by applicable law.

Parents or legal guardians may contact us regarding personal information processed in connection with their child.

16. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policies of those services before submitting personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal requirements.

The latest version will be published on this page with the updated effective date.

18. Contact Us

If you have any questions regarding this Privacy Policy, wish to exercise your privacy rights, or wish to withdraw your consent to marketing communications, please contact:

Business: Fred Astaire Business Bay

Address: Ontario Tower, Level P1, Unit 2, Business Bay, Dubai 418795, United Arab Emirates

Telephone: +971 52 275 5247

Website: https://www.fredastaire.com/

Email: [email protected]