Have Questions About Our Event?

Just Fill Out The Form Below And We Will Contact You Shortly!

"*" indicates required fields

By providing my phone number to Fred Astaire Dance Studios, I agree and acknowledge that Fred Astaire Dance Studios may send text messages to my wireless phone number for any purpose. Message and data rates may apply. Message frequency will vary, and you will be able to Opt-out by replying “STOP”. For more information on how your data will be handled please visit https://www.fredastaire.com/wisconsin/terms-service/

✨ Everything @fadswisconsin Cream City Challenge in one place? We’ve got it!  Get ready for the Cream City Challenge and find everything you need on our event webpage! From schedules and heat lists to entries, registration, competition information, and more — it’s all right at your fingertips.  Take a peek 👀 at the event webpage and start planning your competition experience! ➡ https://www.fredastaire.com/wisconsin/events/local-studio-event/cream-city-challenge/  #CreamCityChallenge #CreamCityChallenge2026 #FredAstaireDanceStudios #DanceCompetition #BallroomDance #WisconsinDance #fadswisconsin #wisconsin #dance #CCC2026

...

3 0
👀 Have you been waiting to find out who will be joining us on our accredited judging panel for the @fadswisconsin Cream City Challenge?  The wait is OVER! 🎉  Take a peek at the incredible judges who will be joining us October 8–10 for an exciting weekend of competition, dancing, and fun! 💃🕺🏆  We’re thrilled to welcome this talented panel to Cream City Challenge 2026—and we can’t wait to see everyone hit the dance floor!  📅 October 8–10, 2026
📍 @marriottmadisonwest  Who are you most excited to see?! 👇  #CreamCityChallenge #CreamCityChallenge2026 #FredAstaireDanceStudios #DanceCompetition #BallroomDance #WisconsinDance #fadswisconsin #wisconsin #dance #CCC2026

...

17 0
🎤✨ GUESS WHO’S BACK?! ✨🎤  We’re thrilled to welcome back the one, the only, Mr. Stephen Heroux as Master of Ceremonies for the next @fadswisconsin Regional dance competition & event—the Cream City Challenge! 🕺🏆  Get ready for Stephen’s energy, personality, and plenty of fun as he keeps the excitement going all weekend long! 🎉  #CreamCityChallenge #FredAstaireDanceStudios #NewLocation #MadisonMarriottWest #DanceCompetition #WisconsinDance #BallroomDance #DanceLife #LetsDance #fadswisconsin #wisconsin #CCC2026 #dance #ballroomdance #lifesbetterwhenyoudance #teamwisconsin #masterofceremonies

...

4 0

CREAM CITY CHALLENGE

October 8th - 10th, 2026

Madison Marriott West
1313 John Q Hammons Dr, Middleton, WI 53562

LIKE AND FOLLOW US ON SOCIAL MEDIA FOR LIVE UPDATES AND INFORMATION!

Event Countdown!

Days
Hours
Minutes
Seconds

Registration & Entry Forms Due: Tuesday, Sept 8th

Hotel Reservation Deadline: Friday, Sept 11th

ABOUT OUR EVENT

STAY TUNED FOR MORE INFORMATION COMING YOUR WAY ABOUT OUR 2025 EVENT!

THANK YOU!

These competition weekends are always so fantastic!

Thank you for joining us at the Fred Astaire Dance Studios – Wisconsin Cream City Challenge!

What an incredible weekend filled with energy, passion, and unforgettable performances! From dazzling dances to amazing camaraderie, this event truly showcased the spirit of our Fred Astaire Dance Studios – Wisconsin family. 

On behalf of Mr. Hayk Arshakian, Mr. Ross Lund, and the Fred Astaire Dance Studios – Wisconsin Regional Office Team, we’re so grateful to everyone who competed, supported, and celebrated with us! It was a pleasure spending time with you both on, and off, the dance floor!

Until next time – keep dancing, keep shining, and keep spreading the joy of dance! We look forward to seeing you at this event in 2026!

The Fred Astaire Dance Studios – Wisconsin Regional Office invites you to join us for the Cream City Challenge 2026, our spooktacular Halloween-themed Regional dance competition and event! Taking place October 8–10, 2026 at the Madison Marriott West, this exciting weekend features thrilling dance competition, music, social dancing, “BOO-tiful” awards, and a must-enjoy Saturday night costume party.

This event is open to the public, and all are welcome to attend and spectate. Spectator tickets will be available for purchase at the door.

For participation details, please contact your local Fred Astaire Dance Studios or speak with your studio representatives.

ABOUT EVENT

Event Info

Info coming soon!

Get Directions to the Event!

Venue: Madison Marriott West
Address: 1313 John Q Hammons Dr., Middleton, WI 53562

Get Directions

Get Directions to the Event!

Venue: Madison Marriott West
Address: 1313 John Q Hammons Dr., Middleton, WI 53562

Get Directions

MADISON MARRIOTT WEST

HOTEL RESERVATIONS DEADLINE – FRIDAY, SEPTEMBER 11TH

COMPETITION & COMPETITOR INFORMATION

**PLEASE NOTE: SESSION PROGRAMS ARE SUBJECT TO CHANGE DURING EVENT BUT WILL BE UPDATED VIA THE LIVE EVENT PROGRAM LINK ABOVE.**

EVENT INFORMATION

Meet Our

Judges & Officials

Sponsorships & Vendors

Directors & Support Team

Regional Events