he was considered one of the greatest 00:04 dancers of our time in a career that 00:07 spanned over 80 years Fred Astaire 00:10 astounded audiences with his 00:11 lighter-than-air gravity-defying dance 00:14 moves so devoted was Fred Astaire to his 00:17 craft that he and a business partner 00:19 opened a dance studio in New York in 00:21 1947 designed to teach the everyday 00:24 person how to dance like a seasoned pro 00:29 today Fred Astaire Dance Studios is 00:32 hailed as the undisputed leader of 00:34 instructional dance with studios located 00:37 throughout the world what better name to 00:40 represent today's model of excellence 00:42 let's dance 00:46 throughout history dancing has been a 00:49 part of just about every culture in the 00:51 world dance has been used to pay homage 00:54 in sacred ceremonies to pass stories 00:57 from generation to generation and has 00:59 been an integral component in courtship 01:04 even today people from all walks of life 01:07 take up dancing as a form of exercise a 01:10 social outlet or as a fun activity that 01:13 couples can do together 01:17 we have parties and activities here at 01:19 the studio people get together and go 01:20 out when dances come out like the salsa 01:24 and tango and swing there's all kinds of 01:27 clubs that opened that that participate 01:28 in that in fact I was a on a cruise a 01:30 week ago and that's all I did was dance 01:35 here at the Fred Astaire dance studio in 01:38 Chandler Arizona people from all walks 01:40 of life come to learn new skills or 01:43 build on existing skills even people who 01:46 have never danced before or feel that 01:48 they have two left feet have benefited 01:50 from Fred Astaire's teaching methods as 01:53 president and CEO Jack Roth Wyler 01:55 explains anyone can become a competition 01:58 level dancer everybody who comes into a 02:02 dance studio says yeah I got two left 02:04 feet people have two left feet because 02:05 they don't really dance and what we've 02:06 done over over the years developed a 02:08 conceptual method of teaching that's 02:10 unique to Fred Astaire is that really 02:12 breaks the everything down so simply 02:13 that people can sort of absorb 02:15 information faster and retain it the 02:17 teachers or our teachers are so 02:19 professional they know exactly how you 02:20 feel they have values how you are 02:22 sensing something so if you're doing 02:24 something so if they can move along much 02:26 much much faster so dancing is something 02:28 that's easy natural and you can do it 02:30 this comprehensive teaching method 02:33 involves a threeway system that includes 02:35 group learning sessions private sessions 02:38 that help the student develop their own 02:40 style and practice sessions that apply 02:43 learned information to a social setting 02:45 whether their dance of choice is swing 02:48 Foxtrot rumba Salsa Tango cha-cha or 02:51 waltz Fred Astaire Dance Studios method 02:54 of teaching builds self confidence and a 02:57 sense of achievement and is a fun way to 02:59 get ones daily dose of exercise 03:02 everybody dances as some people are 03:04 really good some people are bad when you 03:07 take lessons obviously you have a better 03:09 sense of balance and control of your 03:11 body you're able to sense what they're 03:12 doing and make them feel more 03:13 comfortable while you're enjoying 03:14 yourself lessons are beyond just taking 03:17 steps it's really learning about a 03:18 better sense of balance and rhythm of 03:20 your own body 03:21 can we hear that expression Gerry here 03:23 yeah either you have it or you don't 03:24 when it comes to dancing that's not true 03:26 we can teach people to have rhythm it's 03:28 the easiest thing to teach once people 03:30 are into the scheme of taking lessons 03:32 Plus nowadays 60% of the people that are 03:35 dancing it are couples so that's a whole 03:38 set of people out there that are dancing 03:40 by themselves for some dancers the love 03:43 and the need for dance is so great that 03:45 they've made it their livelihood at any 03:47 given time dancers from all over the 03:50 world gather at various ballroom dance 03:52 competitions including many that offers 03:55 substantial cash prizes other dancers 03:57 have gone on to own their own Fred 03:59 Astaire Dance Studios the biggest 04:03 benefit of owning a Fred Astaire Dance 04:05 Studio is literally to watch people grow 04:09 and evolve in many different areas of 04:12 their life they profoundly grow 04:16 emotionally they get to experience the 04:18 social aspect of life in a very 04:20 different way the energy and the skin in 04:23 the Fred Astaire dance studios are is so 04:25 exciting that the minute you walk in you 04:27 actually feel the energy flow through 04:29 your body but I think the most important 04:32 benefit is to watch either a single 04:34 student or even our couples come in and 04:36 actually create a hobby that they get to 04:39 have for the rest of their lives Fred 04:41 Astaire himself felt that good dancers 04:43 weren't necessarily born but taught and 04:46 well trained today nearly 60 years after 04:50 opening the first Fred Astaire Dance 04:52 Studio he'd be pleased to learn that 04:55 he's been proven right to find the Fred 04:59 Astaire dance studio nearest you or for 05:02 more information on franchise 05:03 opportunities offered by Fred Astaire 05:05 Dance Studios please visit their website 05:07 at

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