FADS Core Value #1: Passion for the Brand

Photo by Clark Tibbs on Unsplash

Our core values are derived from a lot of contemplation and consideration for what makes our company successful, and why we are continuing to grow after 15 years in business. Not a day goes by that we don’t love what we do. We look forward to sharing with you this incredible zest for our work as we continue to reach new heights and imagine new ways to improve the world through ballroom dance.

In this series of blogs, we’d like to introduce you to our Fred Astaire Dance Studios Michigan core values.

Our first core value is Passion for the Brand. Sure, we love ballroom dance. But more than that, we love the Fred Astaire Dance Studio approach to ballroom.

fred-astaireWe love this company and the way it nurtures franchises across America. Inspired by the legacy of Fred Astaire the man, this company aims to exhibit the values he stood for. He was the consummate gentleman, and that’s how he treated everybody. And, he was a quality dancer.

As part of the Fred Astaire Dance Studio family, we focus on quality of dance, quality of experience, and quality of instruction for our students, and for everyone. This brand is inclusive and welcoming. We appreciate the support system that nurtures us, and in return, we nurture others, in a pay-it-forward, backward, and sideways manner that shows our generosity and care for everyone.

Support, connection, and openness. These fuel our passion for the brand.