During 2019, we anticipate expanding our ballroom dance company to include four studios. We are considering locations in Novi, Northville, Ann Arbor and Detroit as well as looking toward West Michigan for future growth.
Do you want to join our team? There is room for YOU!
We’ve experienced record growth year over year for the past seven years. Currently, our Bloomfield Hills location is 20 percent ahead of last year’s numbers, and 2017 sales were at our highest point yet.
In the next five years, I hope to have 10 studios throughout Michigan. We welcome conversations with potential investors, managers, and partner-owners – you don’t have to be a dance superstar or instructor to join us!
Continued growth just keeps happening at rates that I did not expect. I attribute this to the culture we’re building and continue to nurture. New students come in and become dedicated returning students, who then consider participating in competitions, which takes their experience in our community to a whole new level.
This year, more than 30 students from the Bloomfield Hills studio have participated in ballroom dance competitions. We’re on track to become one of the most competitive dance studios in the country.
I’ve always been known for being innovative in marketing and for my willingness to think outside the box and try new approaches; that may be one explanation for our incredible growth.
Another is the friendly, inclusive, warm culture we’ve built and continue to build every day.
People come here and find camaraderie. Everything starts with being a friendly, warm studio where people feel comfortable and supported. Plus, it’s fun. Frankly, the growth surprises me, in a wonderful way, but we’ll keep focusing on it to keep it going.